Conflicting Perspectives Essay

Composers are able to evoke in the audience certain reactions to characters or events in their texts by presenting conflicting perspectives on different issues through the manipulation of the language forms and features of their medium, often communicating their own ideas about issues in question, which results in the creation of meaning within their texts. (?). David Guterson in his 1995 novel Snow Falling on Cedars (Snow) and Henry Bean in his 2001 film The Believer (Believer) demonstrate conscious choices made regarding structure and techniques in the construction of their texts in order to represent conflicting perspectives exploring ideas on racial prejudice and hatred and cultural contrasts and thus engage the audience. Composers can examine racial/religious prejudice brought on by war by using form specific techniques to present conflicting perspectives on the same event, designed to incite certain audience responses. Guterson, in Snow, purposely presents conflicting perspectives between Arthur Chambers and Hatsue and other members of the white community on San Piedro, particularly Etta Heine, in order to draw sympathy for the treatment of the Japanese after Pearl Harbour is bombed. Arthur is empathetic towards them, saying in his local paper the San Piedro Review, â€Å"†¦ those of Japanese descent on this island are not responsible for the tragedy at Pearl Harbour. Make no mistake about it.† The high modality language and short, direct sentences used by Guterson highlights Arthur’s deeply-held opinion of the innocence of the Japanese on the island. In support of Arthur’s argument, Hatsue, through the narrative’s non-linear structure, recalls her pain and confusion at the treatment of her people, saying, â€Å"It just isn’t fair – it’s not fair. How could they do this to us, just like that?† The emotive appeal in addition to Arthur’s article triggers audience support of the Japanese community. Guterson, however, also presents the contrasting racial hatred of the white islanders towards the Japanese. Etta Heine justifies the deportation of the Japanese with blunt, monosyllabic sentences – â€Å"They’re Japs†¦ We’re in a war with them. We can’t have spies around.† The use of the derogative term â€Å"Japs† and the distinct differentiation between â€Å"them†, the Japanese, and â€Å"we†, the white people, illustrates her bigoted hatred of the Japanese. Through the conflicting perspectives of Etta against Arthur and Hatsue, Guterson sways the audience to feel for the ill treatment of the Japanese, and shows them his own opinion on the negative effect of racism in wartime on the perceptions and conduct towards certain groups. Conflicting perspectives are established by Bean in Believer between Daniel, a neo-Nazi who is paradoxically a Jew himself, and a number of Holocaust survivors pertaining to the strength of their actions during WWII which aims to convey a pro-Jewish sentiment to audiences. At a sensitivity training session, Danny is enraged at a Jewish man’s lack of action while watching his son being murdered by a Nazi during the Holocaust. Rapidly cutting over-the-shoulder shots between Danny and the Jews indicate their opposing views. A close-up of Danny when he is asked by the Jews what he would have done in the situation shows his contempt and incredulous disbelief of the Jews’ weakness as he replies â€Å"Not what he did. Just stand there and watch?† Bean immediately employs a close-up reaction shot of the female Jew who rebuts with, â€Å"How do you know? You’ve never been tested like he has. Here in his rich, safe, stupid country it is so easy to imagine oneself a hero.† The personal address through 2nd person and the accumulation of adjectives to build a negative image of America strongly opposes Danny’s prejudiced conviction that Jews are pathetic, and also appeals to audiences the idea that religious prejudice towards Jews is unjustified. As Guterson does in Snow, conflicting perspectives are represented by Bean in order to sway his audience to respond negatively to unfounded sentiments of prejudice. Conflicting perspectives between characters can be used by composers to control the way in which an audience perceives them by exploring the cultural clashes that exist in the text as a reflection of societal (or social?) behaviour. In Snow, Guterson presents conflicting perspectives between Kabuo and the jury during his murder trial. In the opening chapter, a vivid description of Kabuo’s posture and expression is given from the jury’s perspective; he is shown as â€Å"proudly upright†¦ rigid†¦ detached.† This initial portrait portrait of Kabuo makes him suspicious not only to the jury but also to the audience, as Hatsue tells Kabuo using a simile that he â€Å"looks like one of Tojo’s soldiers.† However, Guterson, through the novel’s non-linear structure, refutes this perspective by explaining Kabuo’s behaviour to the audience via a flashback. Through his father’s teachings that â€Å"the greater the composure, the more revealed one was†, the audience learns the reason behind Kabuo’s unemotional stance. Third person omniscient allows the audience to sympathise with Kabuo’s emotive explanation that â€Å"he sat upright in the hope that his desperate composure might reflect the shape of his soul.† Guterson, through conflicting perspectives, influences his audience to understand Kabuo and the impact of contrasting cultural values on the perception of an individual. In Believer, Bean likewise shows contrasting opinions between Danny, who cannot fully repress his secret Jewish identity, and his anti-Semitic ‘skinhead’ friends to create audience sympathy for Danny’s inner struggles with the opposing aspects of his identity. When Danny and his friends break into a synagogue, Daniel shows a surprising respect for his religion which clashes with those of the other neo-Nazis. This directly conflicts with Danny’s character established at the film’s opening, when he violently beats up a Jew for no apparent reason. Wearing a brown shirt symbolising the Nazi SA (brown-shirts), Danny’s dark costuming contrasts with the light coloured one of his Jewish victim, highlighting the evil in his nature. Bean, however, challenges the audience’s view of Danny in order to allow them to understand his conflicting identities. In one frame, Danny is in the foreground walking down an aisle, which is juxtaposed with the othe r Nazis vandalising the synagogue. Their loud, raucous whooping contrasts to that of Danny’s respectful silence, highlighting their different treatments of the Jewish culture. When one of the Nazis tears up a Torah, a sacred Jewish text, after much opposition from Danny, a reaction shot of him shows sadness and pain accompanied by melancholy music, underlining Danny’s unspoken deference for Judaism. Bean’s portrayal of conflicting perspectives on Jewish culture incites the audience to respond more sympathetically towards Danny, and to understand that his veneer is a product of cultural differences in his society. The composers in Snow and Believer have effectively utilised techniques within their medium to represent conflicting perspectives about racial or religious prejudice and cultural differences in order to provoke certain audience responses to the characters, events or situations in their story. This includes reactions of sympathy for a certain perspective or disbelief and even dislike of opposing perspectives. In this way, the composers connect to the audience and generate meaning within their texts. In Snow, Hatsue is confined by the traditions of her culture, as shown when her mother Fujiko says to her â€Å"don’t allow living among the hakujin to become living intertwined with them. Your soul will decay†¦ rot and go sour.† The change in language to refer to the Americans as hakujin and the emotive metaphor of Hatsue’s breakdown of purity highlights Fujiko’s dislike of American culture. This

Education as a social institution

Although today we learn basic but Important things we need to know In order to be accepted In society. Through education social Institutions we learn to read, write, and speak; these seemingly simple tasks are tasks we need for Just about any occupation today. Education as a social Institution affects me every school day. On my academic days I take part In education as the student, while on tech days I take part In education as the teacher. I really like the teaching style In the united states: also I enjoyed learning about the different teaching styles used in other parts of the world.Japan's teaching style was very intriguing to me. I believe the U. S. Would benefit immensely from taking principles from Japan into our educational social institutions. I was fascinated with the solidarity with the group that is stressed in Japan's education system. I'm impressed with how much responsibility the Japanese children have, and would really like to see our younger generations grow up to be like that too. As a teacher, the rising problems in U. S. Education worry me as I think about future generations. I feel that mediocrity is mediocre.I strongly believe that students should work hard for their grades, and not get them handed to them by lowering the passing grade. If we continue to lower the grades our population will become less educated. I am also concerned about the violence in our schools today. Safety wasn't always an issue in schools, so why have we allowed so much violence in that it is an issue? Seeing a cop pace through halls with a mission is intimidating to students, and wouldn't be happening if there was no violence at all in schools. I believe schools would do more to prevent violence from even coming close to schools.On the other hand, as a student, I'm guilty of being accepting to grades I get when a teacher uses a curve. As a student I take advantage of education as a social Institution. Although education is a very critical part of a student's life, I feel all of us don't give it the credit it deserves. Education as a social Institution teaches us more than English, Math, and Science; our schools teach us norms, taboos, and how to behave In our culture. I believe education Is the most Important social Institution In our society. Education as a social institution By allowing If you think about it, we would not get very far in life if we didn't have education social institutions. It's understandable that obviously earlier societies did it before education became a social institution. Although today we learn basic but important things we need to know in order to be accepted in society. Through education social institutions we learn to read, write, and speak; these seemingly simple tasks are tasks Education as a social institution affects me every school day.On my academic days I take part in education as the student, while on tech days I take part in education as the teacher. I really like the teaching style in the United States; also I enjoyed wouldn't be happening if there was no violence at all in schools. I believe schools institution. Although education is a very critical part of a student's life, I feel all of us don't give it the credit it deserves. Education as a social institution teaches us more behave in our culture.

Heroines and Heroes Essay Example | Topics and Well Written Essays - 250 words

Heroines and Heroes - Essay Example In addition, they are also perceived as exotic, erotic and dangerous to males. It raised problems within the issues of globalization because it creates a bias against certain women and thus denies them the chance to be on an equal footing (Jiwani 186). The full text offers little indication that a hero can be globalized. Due to the stereotypes against minorities, there is always going to be a gap. This underrepresentation is mainly created by the media and its portrayal of the minorities. It is impossible for the hero to be disconnected from a particular culture. For example, in the example of the role of Tia Carrere, there is the discontinuity between her Asian roots and her western roots. Her education, connection to her farther and line of work endear her to the western culture and thus create a bias (Jiwani 187). There is a general portrayal of Asians, whether female or male, as scheming and untrustworthy or victims, but never neutral (Jiwani 188). The success of Eurasian heroes is problematic, because of their genealogy. They are descended from Caucasian males who have conquered the exotic Asian woman (Jiwani 187). In addition, the comparisons to the other members fuel the stereotypes against the Eurasian women. This is a problem because instead of illuminating the Eurasian woman in a positive light, the success creates more visibility for the stereotypes (Jiwani

Rhetorical analysis of the public argument Essay

Rhetorical analysis of the public argument - Essay Example The video has underscored the key elements of the content and the audience can easily identify with the purpose of the argument. The video vividly demonstrates that urbanization should not be halted to protect air from pollution. But should be done by having more efficient solutions being implemented and thoroughly obeyed by everyone, so as to have a healthy atmosphere. The author has been keen to chose this method to convey his argument with the audience in mind. Use of video has allowed the author to support his arguments with images in the form of photographs, statistical features, and music. The audience attention is well captured by this genre as it involves several senses at the same time. Listening and watching and interpreting at the same time is a technique that ensures that the purpose and a message are delivered. The author exploits this genre as a better way of convincing his audience about the subject matter. The author has beeen very guarded while having a video in plac e as the target audience is the government. The author skillfully shares his insight about causes of pollution and strategically illustrates to the audience how the problem can be addressed. The government in this case is expected to make the suggested measures a success story. The author places his argument in a context that involves a world that has been affected by air pollution. He draws vivid examples from traditional Beijing and the urbanized and industrialized Beijing. By so doing, the target audience can appreciate the transitions that come with urbanization. The video appeals to logos while illustrating that urbanization would still have a place in a world that would want to reduce pollution. The video uses images that reveal how much urbanization has contributed to air pollution. With an image showing the mode of transport in traditional Beijing (Mu). The audience can find touch with the

Management Strategies - impression management (IM) Essay

Management Strategies - impression management (IM) - Essay Example IM is also used when an individual wishes to maintain and create a specific identity. Often, an individual achieves the goal by exhibiting certain behaviors, both non-verbal and verbal, which causes others to view the individual as desired. Existing research about IM reveals that, it is a dynamic process, which occurs incessantly during interpersonal interactions (Merkl-Davies & Brennan 2007, p120). As people interact with others, they establish signals or cues that indicate how other people perceive them. Therefore, the underlying assumption of this study is to discuss the impression management strategies for performance management in both bureaucratic and post-bureaucratic organizations. According to Kaplan & Fisher (2009, p320), impression management is a goal-directed behavior in bureaucratic organizations. For instance, most job candidates engage into some forms of deceptive such as personality assessment to succeed in the interview process. Although deception is an issue affecting both bureaucratic and post-bureaucratic organizations, the truth of the matter is that many employees continue to use it to further their goals with the organizations. A research by Harris, Gallagher & Rossi (2013, p171) reveals that, most employees who engage into deception often gain organizations benefits such as promotions. In some instances, an employee may impress his/her supervisor by the fact that, he has a strong work background in the immediate field. In other instance, an employee may provide untrue information about his personality.

Company Assignment Example | Topics and Well Written Essays - 1000 words

Company - Assignment Example The group sales of the company were $70.9 billion in 2014 (Tesco PLC, 2014). However, the overall growth of sales was only 0.3%. The global financial crisis of 2008 has done considerable damages to the grocery and retail industry of the U.K. Tesco had the highest market share of 31.7% in 2007 which had significantly shrunk to 28.7% in 2014 (Wood, 2014). The emergence of competitors like Waitrose, Aldi and Lidl has adversely affected the market share of Tesco as they began to provide heavy discounts to consumers. A slow growth of economy combined with declining disposable income had been driving customers away from Tesco. Originally developed by Kaplan and Norton (1992 cited in Kaplan and Norton, 2001), this approach has soon become an important tool to measure organizational performance. This approach goes beyond the traditional measures of financial performance and includes three other critical performance indicators which can measure the effectiveness of an organizational performance namely customer perspective, internal organizational perspective and innovation and learning perspective (Kaplan and Norton, 2001). Empirical evidence shows that a number of successful transnational companies in diverse industries are using the balanced scorecard approach in order to improve their performance. For instance, Hilton Group in the hospitality industry, Wal-Mart in the retail industry and Toyota in the automobile industry are already using this approach for gaining competitive edge over their rivals (Weygandt, Kimmel and Kieso, 2009). Overall 57% of global companies have adopted this approach based on the value that they add to the business (Balanced Scorecard Institute, 2014). Tesco has been struggling with dwindling sales recently. In the third quarter of 2014, the sales of the company had fallen by 3.7% while the annual profit of the company had fallen by 6% (Wood, 2014). In this scenario there are two options

American History - Civil War Controversy Essay Example | Topics and Well Written Essays - 2750 words

American History - Civil War Controversy - Essay Example His men, who wanted to press on all the way to Richmond, took 400 Confederate prisoners. One hundred fifty of the enemy had been killed or wounded on the hillside. Out of his regiment of 386 men, Chamberlain lost 136, including 30 dead and many seriously wounded. A battalion of United States Sharpshooters had been acting as skirmishers for Brig. Gen. J. H. Hobart Ward's brigade of Sickles's corps, and while withdrawing from a stone wall in front of Round Top, three of its companies disappeared into the woods up the western slope of that towering landmark and began to fire into the right flank of the enemy line. Col. William C. Oates, commanding the Fifteenth Alabama Infantry, could not allow the sharpshooters' fire to enfilade his right from that hill, so he and his men laboriously climbed over the large rocks, trees, and bushes in their path to exchange fire with the sharpshooters. The Forty-seventh Alabama, commanded by its lieutenant colonel and minus three of its companies, continued his line of battle to the left. ... to the west of the Round Tops rolled up to the Union brigade waiting on Little Round Top, with the crash of artillery and rattle of muskets almost drowning out the shouts of the fighting men. The soldiers of the other regiments of the brigade to the right of the Twentieth Maine could see the dreadful sight of men in blue being overwhelmed by the vigorous onslaught of lines of figures in butternut and gray. The Union men fought with grim determination in the Devil's Den and the woods and fields around it. As men fell and cannon fired, here and there a horse would gallop away, eyes wild with terror. All seemed a mass of confusion and madness, and then the high, keening sound of the Rebel yell rose above the din and grew "as if all pandemonium had broken loose and joined in the chorus of one universal war whoop." The men of Michigan, New York, and Pennsylvania could see lines of determined men advancing at the double-quick, to swarm soon into the Plum Run valley and up the hill, bent on occupying their position. The Confederates, too, had seen the importance of Little Round Top and rushed to gain the advantage. But they arrived a few minutes too late--the timely actions of Warren and Vincent had caused the strategic hill to be seized by the Federals just in time. On the Confederate far right, Oates and his Alabama men, exhausted from marching about twenty-five miles before the attack began and their steep climb over the rocks and bushes of Round Top, rested for ten minutes at its summit. The Union sharpshooters had disappeared as if into thin air, and Oates did not know their numbers or where they were. Misled by their intense firing from behind rocks and trees and unable to judge their strength as he climbed, the Confederate commander thought he was driving a "heavy

Marketing in Practice Case Study Example | Topics and Well Written Essays - 2000 words

Marketing in Practice - Case Study Example Global scenario of Confectionary industry: The confectionary market consists of chocolates, gum, cereal bars and sugar confectionary. The global confectionary market grew by 3% in 2006 to reach a value of 100.9 billion dollars. Chocolate sales dominate, accounting for 54.4% of the global confectionery markets value. Out of total confectionary market worldwide, Europe generates 46.6% of the total global confectionary markets value. It has been projected that in 2011, the global confectionary market will become to the value of 116 billion dollars, an increase of 14.9% since 2006. By the year 2011, the global confectionary market is forecast to have a volume of 15.1 billion kg, an increase of 9.9% since 2006. (All the data has been extracted from the Data Monitor report on global confectionary, Feb 2008). The confectionary market in regions such as Western Europe and North America has become mature and nearing to saturation. Consumption level in these areas reached to nearly static posi tion. Confectionary market is growing mostly in Central and Eastern Europe, India and China. It has been forecasted that global confectionary market between 2006 and 2010, grow @16% in value terms reaching more than 145 billion dollars. Volume sales have been expected to over 17.8 million tones by 2010. So it has been obvious that globally, confectionery market is expected to grow and Cadbury being the largest company after merger with Hershey it has strengthen their respective positions in the higher-growth markets for healthier forms of confectionery. Confectionary market worldwide is very competitive and it could be very well understood by the fact that the global confectionery market remains relatively fragmented, with the top six manufacturers accounting for less than half (45%) of value sales. Significance for Cadbury: The Company, Cadbury Schweppes is one of the largest confectionary companies based in UK and operates in almost 30 countries. UK has a well grown confectionery industry as a sub-sector of the British food industry. Within the European confectionery industry, the UK confectionery industry leads the field and the UK is unlikely to lose its place as the leading consumer of confectionery products. It has been estimated that in the last ten years consumer expenditure on food has increased to double but the expenditure on confectionary has tripled. It has been contributing considerably to British economy. This situation clearly shows that if Cadbury has to expand its business, it has to move in the areas like India, China, and East Europe etc. Market of confectionery is growing but in the developed country where market growth has stagnated, companies are trying various strategies like expanding its business in the areas which ultimately providing them proper oppor tunities to grow. Cadbury have 8 major competitors but one of the major competitors has merged with it and provided strategic mileage to the company. This market research has shown the direction of change as well as the direction of progress for Cadbury. It should know its competitors, which are mainly Mass Inc, Hearshey Food Corporation, Nestle SA, Ferrere etc. Most of the companies have similar types of distribution channel and developing new product range. Looking at the market situation it has been very obvious that confectionary market has the potential to grow and at the same time companies also have motivation and zeal to move ahead. 2.

Importance of Wearing a Condom Essay Example for Free

Importance of Wearing a Condom Essay The aim of using a condom is to ensure that there is no contact between the sexual fluids that come from a man’s penis and the sexual fluids, blood or ‘lining’ inside his partner’s body (vagina or anus). Using a condom prevents transmission of sexually transmitted diseases/illnesses (STIs) – from man to woman and from woman to man or from man to man. Using a condom prevents unwanted pregnancy and allows couples to plan when they have children. If used correctly, a condom stops HIV passing from an infected person (who may not know he or she is infected) to an uninfected person. Condoms can also stop someone with HIV being re-infected with the virus. Without a condom, STIs and HIV can pass from one body to another – man or woman. During penetrative intercourse without a condom (in other words, where sexual fluids mix as a result of contact between genitals), a man’s body can pick up HIV from an infected partner – or a woman’s body can pick up HIV from an infected partner. Condom use is always crucial because HIV and some other STIs have no symptoms – they are invisible. Another advantage is that condoms delay ejaculation, increasing the length of penetrative sexual intimacy and pleasure. Many people have already contracted HIV. Using condoms correctly can protect them from re-infection and from increasing their viral load. Condoms also keep their partners or spouses safe from infection during intercourse. Condoms, used properly and with confidence (every time): * Can prevent (re-)infection from many STIs, including HIV. * Can protect fertility (some STIs, with few evident symptoms, can cause infertility in women and men). * Can enable you to plan pregnancy – or prevent it. * Can help you avoid anxiety and risk and let you choose health, safe pleasure and to care for your body (whatever sex you are) and for your partner’s body (whatever sex they are).

Automobile Scenario of India Essay Example for Free

Automobile Scenario of India Essay The Automotive industry in India is one of the largest in the world and one of the fastest growing globally. India manufactures over 17. 5 million vehicles (including 2 wheeled and 4 wheeled) and exports about 2. 33 million every year. It is the worlds second largest manufacturer of motorcycles, with annual sales exceeding 8. 5 million in 2009. Indias passenger car and commercial vehicle manufacturing industry is the seventh largest in the world, with an annual production of more than 3. 7 million units in 2010. According to recent reports, India is set to overtake Brazil to become the sixth largest passenger vehicle producer in the world, growing 16-18 per cent to sell around three million units in the course of 2011-12 In 2009, India emerged as Asias fourth largest exporter of passenger cars, behind Japan, South Korea, and Thailand. As of 2010, India is home to 40 million passenger vehicles and more than 3. 7 million automotive vehicles were produced in India in 2010 (an increase of 33. 9%), making the country the second fastest growing automobile market in the world. According to the Society of Indian Automobile Manufacturers, annual car sales are projected to increase up to 5 million vehicles by 2015 and more than 9 million by 2020. By 2050, the country is expected to top the world in car volumes with approximately 611 million vehicles on the nations roads. The dominant products of the industry are two wheelers with a market share of over 75% and passenger cars with a market share of about 16%. Commercial vehicles and three wheelers share about 9% of the market between them. About 91% of the vehicles sold are used by households and only about 9% for commercial purposes. The industry has attained a turnover of more than USD 35 billion and provides direct and indirect employment to over 13 million people. The supply chain of this industry in India is very similar to the supply chain of the automotive industry in Europe and America. This may present its own set of opportunities and threats. The orders of the industry arise from the bottom of the supply chain i. e. , from the consumers and go through the automakers and climbs up until the third tier suppliers. However the products, as channeled in every traditional automotive industry, flow from the top of the supply chain to reach the consumers. Interestingly, the level of trade exports in this sector in India has been medium and imports have been low. However, this is rapidly changing and both exports and imports are increasing. The demand determinants of the industry are factors like affordability, product innovation, infrastructure and price of fuel. Also, the basis of competition in the sector is high and increasing, and its life cycle stage is growth. With a rapidly growing middle class, all the advantages of this sector in India are yet to be leveraged. Note that, with a high cost of developing production facilities, limited accessibility to new technology and soaring competition, the barriers to enter the Indian Automotive sector are high. On the other hand, India has a well-developed tax structure. The power to levy taxes and duties is distributed among the three tiers of Government. The cost structure of the industry is fairly traditional, but the profitability of motor vehicle manufacturers has been rising over the past five years. Major players, like Tata Motors and Maruti Suzuki have material cost of about 80% but are recording profits after tax of about 6% to 11%. The level of technology change in the Motor vehicle Industry has been high but, the rate of change in technology has been medium. Investment in the technology by the producers has been high. System-suppliers of integrated components and sub-systems have become the order of the day. However, further investment in new technologies will help the industry be more competitive. Over the past few years, the industry has been volatile. Currently, India’s increasing per capita disposable income which is expected to rise by 106% by 2015 and growth in exports is playing a major role in the rise and competitiveness of the industry. Tata Motors is leading the commercial vehicle segment with a market share of about 64%. Maruti Suzuki is leading the passenger vehicle segment with a market share of 46%. [18] Hyundai Motor India and Mahindra and Mahindra are focusing expanding their footprint in the overseas market. Hero Honda Motors is occupying over 41% and sharing 26%[18] of the two wheeler market in India with Bajaj Auto. Bajaj Auto in itself is occupying about 58% of the three wheeler market. Consumers are very important of the survival of the Motor Vehicle manufacturing industry. In 2008-09, customer sentiment dropped, which burned on the augmentation in demand of cars. Steel is the major input used by manufacturers and the rise in price of steel is putting a cost pressure on manufacturers and cost is getting transferred to the end consumer. The price of oil and petrol affect the driving habits of consumers and the type of car they buy. The key to success in the industry is to improve labour productivity, labour flexibility, and capital efficiency. Having quality manpower, infrastructure improvements, and raw material availability also play a major role. Access to latest and most efficient technology and techniques will bring competitive advantage to the major players. Utilising manufacturing plants to optimum level and understanding implications from the government policies are the essentials in the Automotive Industry of India. Both, Industry and Indian Government are obligated to intervene the Indian Automotive industry. The Indian government should facilitate infrastructure creation, create favourable and predictable business environment, attract investment and promote research and development. The role of Industry will primarily be in designing and manufacturing products of world-class quality establishing cost competitiveness and improving productivity in labour and in capital. With a combined effort, the Indian Automotive industry will emerge as the destination of choice in the world for design and manufacturing of automobiles. History The first car ran on Indias roads in 1897. Until the 1930s, cars were imported directly, but in very small numbers. Embryonic automotive industry emerged in India in the 1940s. Mahindra Mahindra was established by two brothers as a trading company in 1945, and began assembly of Jeep CJ-3A utility vehicles under license from Willys The Company soon branched out into the manufacture of light commercial vehicles (LCVs) and agricultural tractors. Following the independence, in 1947, the Government of India and the private sector launched efforts to create an automotive component manufacturing industry to supply to the automobile industry. However, the growth was relatively slow in the 1950s and 1960s due to nationalisation and the license raj which hampered the Indian private sector. After 1970, the automotive industry started to grow, but the growth was mainly driven by tractors, commercial vehicles and scooters. Cars were still a major luxury. Japanese manufacturers entered the Indian market ultimately leading to the establishment of Maruti Udyog. A number of foreign firms initiated joint ventures with Indian companies. In the 1980s, a number of Japanese manufacturers launched joint-ventures for building motorcycles and light commercial-vehicles. It was at this time that the Indian government chose Suzuki for its joint-venture to manufacture small cars. Following the economic liberalisation in 1991 and the gradual weakening of the license raj, a number of Indian and multi-national car companies launched operations. Since then, automotive component and automobile manufacturing growth has accelerated to meet domestic and export demands. [21] Following economic liberalization in India in 1991, the Indian automotive industry has demonstrated sustained growth as a result of increased competitiveness and relaxed restrictions. Several Indian automobile manufacturers such as Tata Motors, Maruti Suzuki and Mahindra and Mahindra, expanded their domestic and international operations. Indias robust economic growth led to the further expansion of its domestic automobile market which has attracted significant India-specific investment by multinational automobile manufacturers. [22] In February 2009, monthly sales of passenger cars in India exceeded 100,000 units[23] and has since grown rapidly to a record monthly high of 182,992 units in October 2009. [24] Objectives of study: Since the Auto Component industry is growing substantially, it is very important to know and identify how the industry is growing and creating its own place in the industrial sector helping the economy to grow. So the objectives of the study are: 1. To understand and analyse the current status of Indian Automobile Industry. 2. To Analyse the trends in the automobile industry in India. 3. To study the growth potential and challenges faced by automobile industry in India. Market and its Growth. The automotive industry of India is categorized into passenger cars, two wheelers, commercial vehicles and three wheelers, with two wheelers dominating the market. More than 75% of the vehicles sold are two wheelers. Nearly 59% of these two wheelers sold were motorcycles and about 12% were scooters. Mopeds occupy a small portion in the two wheeler market however; electric two wheelers are yet to penetrate. The passenger vehicles are further categorized into passenger cars, utility vehicles and multi-purpose vehicles. All sedan, hatchback, station wagon and sports cars fall under passenger cars. Tata Nano, is the world’s cheapest passenger car, manufactured by Tata Motors a leading automaker of India. Multi-purpose vehicles or people-carriers are similar in shape to a van and are taller than a sedan, hatchback or a station wagon, and are designed for maximum interior room. Utility vehicles are designed for specific tasks. The passenger vehicles manufacturing account for about 15% of the market in India. Commercial vehicles are categorized into heavy, medium and light. They account for about 5% of the market. Three wheelers are categorized into passenger carriers and goods carriers. Three wheelers account for about 4% of the market in India. Domestic Market Share for 2010-11(%)| Passenger Vehicles| 16. 25| Commercial Vehicles| 4. 36| Three Wheelers| 3. 39| Two Wheelers| 76. 00| Source: Society of Indian Automotive Manufacturing (SIAM) GROSS TURNOVER OF THE AUTOMOBILEINDUSTRY IN INDIA| Year| (IN USD MILLION)| 2004-05| 20,896| 2005-06| 27,011| 2006-07| 34,285| 2007-08| 36,612| 2008-09| 38,238| The production of automobiles has greatly increased in the last decade. Automobile Production. Automobile Production Trends (Number of Vehicles)| Category| 2004-05| 2005-06| 2006-07| 2007-08| 2008-09| 2009-10| 2010-11| Passenger Vehicles| 1,209,876| 1,309,300| 1,545,223| 1,777,583| 1,838,593| 2,357,411 | 2,987,296 | Commercial Vehicles| 353,703| 391,083| 519,982| 549,006| 416,870| 567,556 | 752,735 | Three Wheelers| 374,445| 434,423| 556,126| 500,660| 497,020| 619,194 | 799,553 | Two Wheelers| 6,529,829| 7,608,697| 8,466,666| 8,026,681| 8,419,792| 10,512,903 | 13,376,451 | Grand Total| 8,467,853| 9,743,503| 11,087,997| 10,853,930| 11,172,275| 14,057,064 | 17,916,035 | Automobile Sales. Automobile Domestic Sales Trends(Number of Vehicles)| Category| 2004-05| 2005-06| 2006-07| 2007-08| 2008-09| 2009-10| 2010-11| Passenger Vehicles| 1,061,572| 1,143,076| 1,379,979| 1,549,882| 1,552,703| 1,951,333 | 2,520,421 | Commercial Vehicles| 318,430| 351,041| 467,765| 490,494| 384,194| 532,721 | 676,408 | Three Wheelers| 307,862| 359,920| 403,910| 364,781| 349,727| 440,392 | 526,022 | Two Wheelers| 6,209,765| 7,052,391| 7,872,334| 7,249,278| 7,437,619| 9,370,951 | 11,790,305 | Grand Total| 7,897,629| 8,906,428| 10,123,988| 9,654,435| 9,724,243| 12,295,397 | 15,513,156 |. Automobile Exports Automobile Exports Trends(Number of Vehicles)| Category| 2004-05| 2005-06| 2006-07| 2007-08| 2008-09| 2009-10| 2010-11| Passenger Vehicles| 166,402| 175,572| 198,452| 218,401| 335,729| 446,145 | 453,479 | Commercial Vehicles| 29,940| 40,600| 49,537| 58,994| 42,625| 45,009 | 76,297 | Three Wheelers| 66,795| 76,881| 143,896| 141,225| 148,066| 173,214 | 269,967 | Two Wheelers| 366,407| 513,169| 619,644| 819,713| 1,004,174| 1,140,058 | 1,539,590 | Grand Total| 629,544| 806,222| 1,011,529| 1,238,333| 1,530,594| 1,804,426 | 2,339,333 | Supply Chain of Automobile Industry. The supply chain of automotive industry in India is very similar to the supply chain of the automotive industry in Europe and America. The orders of the industry arise from the bottom of the supply chain i. e. , from the consumers and go through the automakers and climbs up until the third tier suppliers. However the products, as channelled in every traditional automotive industry, flow from the top of the supply chain to reach the consumers. Automakers in India are the key to the supply chain and are responsible for the products and innovation in the industry. The description and the role of each of the contributors to the supply chain are discussed below. Third Tier Suppliers: These companies provide basic products like rubber, glass, steel, plastic and aluminium to the second tier suppliers. Second Tier Suppliers: These companies design vehicle systems or bodies for First Tier Suppliers and OEMs( Original Equipment Manufacturers). They work on designs provided by the first tier suppliers or OEMs. They also provide engineering resources for detailed designs. Some of their services may include welding, fabrication, shearing, bending etc. First Tier Suppliers: These companies provide major systems directly to assemblers. These companies have global coverage, in order to follow their customers to various locations around the world. They design and innovate in order to provide â€Å"black-box† solutions for the requirements of their customers. Black-box solutions are solutions created by suppliers using their own technology to meet the performance and interface requirements set by assemblers. First tier suppliers are responsible not only for the assembly of parts into complete units like dashboard, breaks-axel-suspension, seats, or cockpit but also for the management of second-tier suppliers. Automakers/Vehicle Manufacturers/Original Equipment Manufacturers (OEMs): After researching consumers’ wants and needs, automakers begin designing models which are tailored to consumers’ demands. The design process normally takes five years. These companies have manufacturing units where engines are manufactured and parts supplied by first tier suppliers and second tier suppliers are assembled. Automakers are the key to the supply chain of the automotive industry. Examples of these companies are Tata Motors, Maruti Suzuki, Toyota, and Honda. Innovation, design capability and branding are the main focus of these companies. Dealers: Once the vehicles are ready they are shipped to the regional branch and from there, to the authorised dealers of the companies. The dealers then sell the vehicles to the end customers. Parts and Accessory: These companies provide products like tires, windshields, and air bags etc. to automakers and dealers or directly to customers. Service Providers: Some of the services to the customers include servicing of vehicles, repairing parts, or financing of vehicles. Many dealers provide these services but, customers can also choose to go to independent service providers. Indian automotive companies †¢Chinkara Motors: Beachster, Hammer, Roadster 1. 8S, Rockster, Jeepster, Sailster †¢Hindustan Motors: Ambassador †¢ICML: Rhino Rx †¢Mahindra: Major, Xylo, Scorpio, Bolero, Thar, Verito, Genio †¢Premier Automobiles Limited: Sigma, RiO †¢San Motors: Storm Tata Motors: Nano, Indica, Indica Vista, Indigo, Indigo Manza, Indigo CS, Sumo, Venture, Safari, Xenon, Aria. Foreign automotive companies in India Vehicles manufactured or assembled in India †¢BMW India: 3 Series, 5 Series, X1. †¢Fiat India (in collaboration with Tata Motors): Grande Punto, Linea. †¢Ford India: Figo, Ikon, Fiesta, Endeavour. †¢General Motors India †¢Chevrolet: Spark, Beat, Aveo U-VA, Aveo, Optra, Cruze, Tavera. †¢Honda Siel: Jazz, City, Civic, Accord. †¢Hyundai Motor India:Santro, i10, i20, Accent, Verna Transform, Sonata Transform. †¢Land Rover:Freelander 2 †¢Maruti Suzuki: 800, Alto, WagonR, Estilo, A-star, Ritz, Swift, Swift DZire, SX4, Omni, Versa, Eeco, Gypsy. †¢Mercedes-Benz India: C-Class, E-Class. †¢Mitsubishi[80] (in collaboration with Hindustan Motors): Lancer, Lancer Cedia, Pajero †¢Nissan Motor India: Micra. †¢Renault India:Fluence †¢Toyota Kirloskar: Etios, Corolla, Innova. †¢Volkswagen Group Sales India: †¢Audi India: A4, A6, Q5. †¢Skoda Auto India: Fabia, Laura, Superb, Yeti. †¢Volkswagen India: Polo, Vento, Jetta, Passat. Opel was present in India until 2006. As of 2011, Opel only provides spare parts and vehicle servicing to existing Opel vehicle owners. Vehicles brought into India as CBUs †¢Aston Martin: Vantage, Rapide, Virage, DB9, DBS, One-77. †¢Audi: A7, A8, S4, S6, S8, Q7, TT, R8, RS5. †¢Bentley: Arnage, Azure, Brooklands, Continental GT, Continental Flying Spur, Mulsanne. †¢BMW: 5 Series GT, 6 Series, 7 Series, X3, X5, X6, X6 M, M3, M5, M6 and Z4. †¢Bugatti: Veyron. †¢Chevrolet: Captiva. †¢Ferrari: California, 458 Italia, 599 GTB Fiorano, FF. †¢Fiat: 500, Bravo. †¢General Motors: Hummer H2, Hummer H3. †¢Honda: Civic Hybrid, CR-V. †¢Hyundai: Santa Fe. †¢Jaguar: XF, XJ, XK. †¢Koenigsegg: CCX, CCXR, Agera. †¢Lamborghini: Gallardo, Murcielago. †¢Land Rover: Discovery 4, Range Rover, Range Rover Sport. †¢Maserat: Quattroporte, GranTurismo, GranCabrio. †¢Maybach: 57 and 62. †¢Mercedes-Benz: CL-Class, GL-Class, M-Class, R-Class, CLS-Class, S-Class, SL-Class, SLK-Class, Viano, G-Class, SLS. †¢Mitsubishi: Montero, Outlander, Evo X. †¢Nissan: Teana, X-Trail, 370Z, GT-R. †¢Porsche: 997, Boxster, Panamera, Cayman, Cayenne, Carrera GT. †¢Rolls Royce: Ghost, Phantom, Phantom Coupe, Phantom Drophead Coupe. †¢Skoda: Yeti, Superb. †¢Suzuki: Grand Vitara, Kizashi. †¢Toyota: Prius, Camry, Fortuner*, Land Cruiser, Land Cruiser Prado. †¢Volkswagen: Beetle, Tiguan, Touareg, Phaeton. †¢Volvo: S60, S80, XC60, XC90. *Toyota Fortuner is imported as a CKD kit from Toyota Motor Thailand Commercial vehicle manufacturers in India Indian brands †¢Force †¢Hindustan Motors †¢Premier †¢Tata †¢AMW †¢Eicher Motors Joint Venture Brands †¢VE Commercial Vehicles Limited VE Commercial Vehicles limited A JV between Volvo Groups Eicher Motors Limited. †¢Ashok Leyland- originally a JV between Ashok Motors and Leyland Motors, now 51% owned by Hinduja Group †¢Mahindra Navistar a 51:49 JV between Mahindra Group and Navistar International †¢Swaraj Mazda originally a JV between Punjab Tractors and Mazda, now 53. 5% owned by Sumitomo Group †¢Kamaz Vectra A JV between Russias KaMAZ and the Vectra Group Foreign brands †¢Volvo †¢Tatra. †¢MAN as a JV with Force Motors, makes MAN Trucks in India †¢Mercedes-Benz sells luxury buses in India †¢Daimler AG manufactures BharatBenz, a brand of trucks based on the Fuso and the Mercedes Benz truck platforms, which Daimler AG owns †¢Scania †¢Iveco †¢Hino †¢Isuzu †¢Piaggio †¢Caterpillar Inc. Electric car manufacturers in India †¢Ajanta Group †¢Mahindra †¢Hero Electric †¢REVA †¢Tara International †¢Tata Opel was present in India until 2006. As of 2011, Opel only provides spare parts and vehicle servicing to existing Opel vehicle owners.. *Toyota Fortuner is imported as a CKD kit from Toyota Motor Thailand. Market Characteristics Market Size The Indian Automotive Industry after de-licensing in July 1991 has grown at a spectacular rate on an average of 17% for last few years. The industry has attained a turnover of USD 35. 8 billion, (INR 165,000 crores) and an investment of USD 10. 9 billion. The industry has provided direct and indirect employment to 13. 1 million people. Automobile industry is currently contributing about 5% of the total GDP of India. India’s current GDP is about USD 650 billion and is expected to grow to USD 1,390 billion by 2016. The projected size in 2016 of the Indian automotive industry varies between USD 122 billion and UDS 159 billion including USD 35 billion in exports. This translates into a contribution of 10% to 11% towards India’s GDP by 2016, which is more than double the current contribution. Demand Determinants Determinants of demand for this industry include vehicle prices (which are determined largely by wage, material and equipment costs) and exchange rates, preferences, the running cost of a vehicle (mainly determined by the price of petrol), income, interest rates, scrapping rates, and product innovation. Exchange Rate: Movement in the value of Rupee determines the attractiveness of Indian products overseas and the price of import for domestic consumption. Affordability: Movement in income and interest rates determine the affordability of new motor vehicles. Allowing unrestricted Foreign Direct Investment (FDI) led to increase in competition in the domestic market hence, making better vehicles available at affordable prices. Product Innovation is an important determinant as it allows better models to be available each year and also encourages manufacturing of environmental friendly cars. Demographics: It is evident that high population of India has been one of the major reasons for large size of automobile industry in India. Factors that may be augment demand include rising population and an increasing proportion of young persons in the population that will be more inclined to use and replace cars. Also, increase in people with lesser dependency on traditional single family income structure is likely to add value to vehicle demand. Infrastructure: Longer-term determinants of demand include development in Indian’s infrastructure. India’s banking giant State Bank of India and Australia’s Macquarie Group has launched an infrastructure fund to rise up to USD 3 billion for infrastructure improvements. India needs about $500 billion to repair its infrastructure such as ports, roads, and power units. These investments are been made with an aim to generate long-term cash flow from automobile, power, and telecom industries. Price of Petrol: Movement in oil prices also have an impact on demand for large cars in India. During periods of high fuel cost as experienced in 2007 and first –half of 2008, demand for large cars declined in favour of smaller, more fuel efficient vehicles. The changing patterns in customer preferences for smaller more fuel efficient vehicles led to the launch of Tata Motor’s Nano – one of world’s smallest and cheapest cars. Key Competitors Tata Motors:Market Share: Commercial Vehicles 63. 94%, Passenger Vehicles 16. 45%. Tata Motors Limited is India’s largest automobile company, with consolidated revenues of USD 14 billion in 2008-09. It is the leader in commercial vehicles and among the top three in passenger vehicles. Tata Motors has winning products in the compact, midsize car and utility vehicle segments. The company is the worlds fourth largest truck manufacturer, and the worlds second largest bus manufacturer with over 24,000 employees. Since first rolled out in 1954, Tata Motors as has produced and sold over 4 million vehicles in India. Maruti Suzuki India: Market Share: Passenger Vehicles 46. 07% Maruti Suzuki India Limited, a subsidiary of Suzuki Motor Corporation of Japan, is Indias largest passenger car company, accounting for over 45% of the domestic car market. The company offers a complete range of cars from entry level Maruti-800 and Alto, to stylish hatchback Ritz, A star, Swift, Wagon-R, Estillo and sedans DZire, SX4 and Sports Utility vehicle Grand Vitara. Since inception in 1983, Maruti Suzuki India has produced and sold over 10 million vehicles in India and exported over 500,000 units to Europe and other countries. The company’s revenue for the fiscal 2010-2011 stood over Rs 375,224 million and Profits After Tax at over Rs. 22,886 million. Hyundai Motor India:Market Share: Passenger Vehicles 14. 15% Hyundai Motor India Limited is a wholly owned subsidiary of world’s fifth largest automobile company, Hyundai Motor Company, South Korea, and is the largest passenger car exporter. Hyundai Motor presently markets 49 variants of passenger cars across segments. These includes the Santro in the B segment, the i10, the premium hatchback i20 in the B+ segment, the Accent and the Verna in the C segment, the Sonata Transform in the E segment. Mahindra Mahindra: Market Share: Commercial Vehicles 10. 01%, Passenger Vehicles 6. 50%, Three Wheelers 1. 31% Mahindra Mahindra is mainly engaged in the Multi Utility Vehicle and Three Wheeler segments directly. The company competes in the Light Commercial Vehicle segment through its joint venture subsidiary Mahindra Navistar Automotives Limited and in the passenger car segment through another joint venture subsidiary Mahindra Renault. In the year 2009, on the domestic sales front, the Company along with its subsidiaries sold a total of 220,213 vehicles (including 44,533 three wheelers, 8,603 Light Commercial Vehicles through Mahindra Navistar Automotives and 13,423 cars through Mahindra Renault), recording a growth of 0. 6% over the previous year. Mahindra Mahindra is expanding its footprint in the overseas market. In 2009 the Xylo was launched in South Africa. The company formed a new joint venture Mahindra Automotive Australia Pty. Limited, to focus on the Australian Market. Ashok Leyland: Market Share: Commercial Vehicles 16. 47% Against the backdrop of the sharp slump in demand for commercial vehicles, during 2008-09, Ashok Leyland registered sales of 47,118 medium and heavy commercial vehicles (MHCV), 37. 5% less than in the previous year. This includes 16,049 MHCV buses and 31,069 MHCV trucks respectively, 8. 7% and 46. 3% less than in the previous year. Hero Honda Motors: Market Share: Two Wheelers 41. 35% Hero Honda has been the largest two wheeler company in the world for eight consecutive years. The company crossed the 15 million unit milestone over a 25 year span. Hero Honda sold more two wheelers than the second, third and fourth placed two-wheeler companies put together. Bajaj Auto: Market Share: Two Wheelers 26. 70%, Three Wheelers 58. 60% Bajaj Auto is ranked as the worlds fourth largest two and three wheeler manufacturer and the Bajaj brand is well-known across several countries in Latin America, Africa, Middle East, South and South East Asia. Despite falling demand in the motorcycle segment, the company has succeeded in maintaining an operating EBITDA (earnings before interest, taxes, depreciation and amortisation) margin of 13. 6% of net sales and other operating income. From 1. 66 million motorcycles in 2007-2008, the company’s domestic sales fell by 23% to 1. 28 million units in 2008-2009. Key Success Factors The key to success in the industry is to improve labour productivity, labour flexibility, and capital efficiency. Having quality manpower, infrastructure improvements, and raw material availability also play a major role. Access to latest and most efficient technology and techniques will bring competitive advantage to the major players. Utilising manufacturing plants to optimum level and understanding implications from the government policies are the essentials in the Automotive Industry of India. Effective cost controls Close relationship with supplies and goods distribution channels. Establishment of export markets Growth of export markets Having an extensive distribution/collection network Goods distribution channels Successful industrial relations policy Ethical and tactical industrial relations Both, Industry and Indian Government are obligated to intervene the Indian Automotive industry. The Indian government should facilitate infrastructure creation, create favourable and predictable business environment, attract investment and promote research and development. The role of Industry will primarily be in designing and manufacturing products of world-class quality establishing cost competitiveness and improving productivity in labour and in capital. With a combined effort, the Indian Automotive industry will emerge as the destination of choice in the world for design and manufacturing of automobiles. Growth Potential: 1. Increasing demand for vehicles: Increase of disposal income ,easily availability of finance,invreasing consumer awareness and close linkage with global automobile trends. 2. Stable economic policies adopted by successive Governments: The Government of India has continuously made several reforms for the groeth of automobile sector in India. It has lowered the excise duties and have relaxed many policies to boost the local demand . Implemeentation of VAThas helped India to position itself as one of the leading low cost manufacturing sources . 3. Availability of low cost skilled manpower: The cost of quality manpower in India is one of the lowest in the world . Each year the huge number of engineering graduates are produced who provide their skill at comprising salaries . 4. Quality standards: Manufactured in India or â€Å"Made in India† brand is rapidly getting associated with quality. The Indian manufacturer have focussed on quality and most of the leading automobile manufacturer are ISO certified Key Challenges Faced by Indian Automobile Industry Indian auto industry is one of the most promising and growing auto industries across the world. But at this juncture the Indian auto industry is facing various challenges catering to the growing domestic market. Recently, SIAM (Society of Indian Automobile Manufacturers) organized an Annual Convention in association with the Ministry of Heavy Industries and Public Enterprises to discuss the current scenario of the auto industry as well as to define the key challenges faced by the industry. The meeting focused to pave a way to transform challenges into business opportunities and boost the status of automotive industry in India. Some of the key challenges discussed faced by auto industry are fuel technology and nurturing talented manpower. These challenges are explained below in detail: Fuel Technology: Technology is significant and needed to ignite the growth of auto industry. Whether it’s a two-wheeler or a car, technology drives the growth. The challenge of alternative fuel technology ensures a brighter vision of the auto industry in the country. The increasing environmental pollution has become a concern for manufacturers and all associated with the industry. All of them are struggling hard to come up with a holistic and integrated approach to reduce carbon dioxide emission. Some of the initiatives to reduce the level of automotive emission include introduction of fuel-efficient cars, obligatory periodic maintenance, and inspection of automotives, designing automotives with recyclable materials, use of alternative fuels like CNG, LPG, biodiesel, and introduction of electric and hybrid cars. Car manufacturer like Maruti Suzuki has already introduced the new concept of using recyclable substance for car production in its dazzling car Maruti Suzuki A-Star. After the production of Maruti Suzuki A-Star, the company thrives to apply the same concept in all its future car models. In addition, it is believed that the Bharat IV Emission Norms are stringent and are to become mandatory in the next couple of years. The growing industry is hunting for more advanced ways and measures to meet the stringent norms. Some of the cars and other automotives may even be phased out during that period. Nurturing Talented Manpower: Manpower and human resources has always been a key growth driver in any industry including the automobile industry. Though India has a vast pool of talented and skilled professionals, the country needs initiatives and support to treasure these resources to excel in all arenas of the industries. Automobile industry is no exception and highly skilled manpower will further become the most reliable source of competitive advantage across the global as well as Indian automobile industry. More than even before creativity, innovative ideas, and expertise in different areas have become an asset these days. Talking about cars, car designers infuse their creativity in their designed car models and that’s something which attracts car customers Further to that, the industry has to foster the talent for servicing and maintenance as well.

Wordplay Functions In Literature And Literary Theory English Language Essay

Wordplay Functions In Literature And Literary Theory English Language Essay Abstract: Wordplay occupies a significant position in several important conceptions and theories of literature, principally because it has both a performative and a critical function in relation to language and cognition. This article describes the various uses and understandings of wordplay and their origins in its (Whose?) unique flexibility, which involves an interaction between a semiotic deficit and a semantic surplus. Furthermore, the article illustrates different methods of incorporating theories of wordplay into literature and literary theory, and finally, it demonstrates the ways in which the use of wordplay often leads to the use of metaphors and figurative language. Introduction Puns and wordplay occupy a significant position in literature as well as in various ways of reflecting on and conceptualizing literature. They can be used to produce and perform a poetic function with language and they can be used critically, which entails considering them from a distance(?) as utterances that undermine meaning and sense and that ultimately accomplish a deconstructive performance. A dictionary definition of the word pun illustrates that both homonymy (when two words with unrelated meanings have the same form) and polysemy (when one word form has two or more, related, meanings) can properly be used to form puns: a play on words, sometimes on different senses of the same word and sometimes on the similar sense or sound of different words (American Heritage College Dictionary 1997, Third Edition). However, this definition could also be extended to embrace the term wordplay, mainly because pun seems to cover only single words.  [1]  So a more precise definition of pu n might be a play on words, sometimes on different senses of the same expression and sometimes on the similar senses or sounds of different words (This is between inverted commas. Where is the citation?). The various uses and understandings of wordplay originate from a flexibility which this article attempts to identify and describe from both a historical and a contemporary perspective. Wordplay involves an interaction between a semiotic deficit and a semantic surplus and is therefore primarily understood and used in two different ways in literature and literary theory. Literary scholar Geoffrey Hartman succinctly articulated this interaction in an essay titled The Voice of the Shuttle: Language from the Point of View of Literature (1970) I dont know which system of citation the author is using. If it is APA, this citation is wrong: You can define a pun as two meanings competing for the same phonemic space or as one sound bringing forth semantic twins, but, however you look at it, its a crowded situation (1970: 347). The semiotic deficit is caused by one sign or expression signifying at least two meanings. The semantic surplus, on the other hand, refers to the cognitive event happenin g in the individual (in literature, the reader) experiencing the play on words. The article describes these two features of wordplay with the help of a few examples of wordplay in literature and literary theory, and it also demonstrates that the use of puns and wordplay often leads to the use of metaphor and figurative language or a semantic surplus like Hartmans twins. Furthermore, the article presents an argument for distinguishing between exploring the intention behind the use of wordplay and exploring wordplay itself. In the previous paragraph, the author talked about an essay by Hartman. Is he/she still referring to that essay when he/she talks about the article? Paranomasia and traductio In the beginning was the pun (1957: 65), writes Samuel Beckett in his novel Murphy from 1938 The citation is wrong, according to APA standards, but although puns and wordplay as such may have been with us from the very beginning (of what?) Beckett is paraphrasing the Bible), actual descriptions of wordplay do not appear until the rhetorical studies of Cicero and Quintilian. Parts of Platos Cratylus do; however, bear a superficial resemblance to wordplay because Socrates makes fun of etymological argumentation, showing the reader how language can lead to sophistic blind alleys and dead ends, which can be deceptive to those who are not familiar with the well-known schism between the world of ideas and the world of phenomena. Moreover, in Phaedrus, Socrates argues that in the written word there is necessarily much which is not serious (277E) It wasnt written by Socrates, but by Plato. It is this argumentation which Jacques Derrida later criticizes in Platos Pharmacy (1998) the system of citation does not seem to be consistent. Names of books are alternatively written in bold type, without inverted commas, or in normal type, with inverted commas, in which Derrida attempts to demonstrate the erosion of Platos argumentation through the two-sidedness and ambiguity of the word pharmakon and through the way Plato plays on the multiple meanings of this word. Writing is both a remedy and a poison, producing both science and magic. Platos antidote to sophism is episteme, or, in Derridas view, mental or epistemological repression. Derridas text demonstrates an interesting and intimate connection between writing, wordplay, oblivion and memory, but since this is a perspective a bit outside the framework of this article I will carry on a more historical view..  [2]   Over time, wordplay has been linked to the rhetorical terms of traductio and adnominatio. The anonymous Rhetoric to Herennius (Rhetorica ad Herennium), written in the period 86-82 BC and ascribed to Cicero until the fifteenth century, states that [t]ransplacement [traductio] makes it possible for the same word to be frequently reintroduced, not only without offence to good taste, but even so as to render the style more elegant (1954: 279) The work of Derrida was not cited like this. Traductio is classified below figures of diction and is compared to other figures of repetition. Common to these figures is an elegance which the ear can distinguish more easily than words can explain. (1954: 281). Identifying wordplay as traductio, however, may not entirely correspond with the understanding we have of wordplay today, although the lack of explanatory words within this rhetorical figure is comparable to the above-mentioned thesis. Today, we would perhaps rather characterize wordplay as adn ominatio [called paranomasia in the English translation]. The Rhetoric to Herennius states that wordplays should be used in moderation because they reveal the speakers labour and compromise his ethos: Such endeavours, indeed, seem more suitable for a speech of entertainment that for use in an actual cause. Hence the speakers credibility, impressiveness, and seriousness are lessened by crowding these figures together. Furthermore, apart from destroying the speakers authority, such a style gives offence because these figures have grace and elegance, but not impressiveness and beauty. (1954: 309) I have indented this, according to APA norms. Wordplay must therefore be used economically so as not to seem childish or to monopolize the listeners attention. In addition, the author of the Rhetoric points to the fact that one very quickly becomes too clever by half if the frequency of paronomasia is too high. In Quintilians treatise on rhetoric, The Orators Education (Institutio Oratoria), wordplay is reckoned among figures of speech (9.13). Another style of citation. Quintilian divides these into two types, the first of which concerns innovations in language, while the second concerns the arrangement of the words. The first type is, according to Quintilian, more grammatically based, while the latter is more rhetorically based, but with indistinct limits. At the same time, the first one protects the speaker against stereotypical language. Wordplay belongs to what Quintilian refers to as figures which depend on their sound; other figures depend on alteration, addition, subtraction or succession. Quintilian treats wordplay immediately following the chapter on addition and subtraction, thereby suggesting its status as something which neither subtracts nor adds. Otherwise his conception of wordplay is similar to that of the Rhetorica ad Herennium: wordplay should be used with cautiousness and only if it to some extent strengthens a point, in which case it can have a convincing effect.  [3]   What we can learn by reading these passages on wordplay in Quintillian and the Rhetorica ad Herennium is that ever since the beginning of literary studies our understanding of wordplay has oscillated between at least two different extremes: traductio and adnominatio / paranomasia, or, one could say, between an outer understanding concerned with the context and an inner understanding mostly concerned with language itself. This could also be one of the main reasons why literary theory has tended to describe puns and wordplay in two ways: either as magical (iconic) language use or as critical language use. Magical language use has much in common with wordplay as a rhetorical figure, and thus also with the way wordplay was used in antiquity and in the romantic era, between which periods the literature of Shakespeare creates an important link. For instance, it is quite remarkable that at first Shakespeare was admonished for his plays on words. In Germany, the Enlightenment poet and transl ator of Shakespeare, C.M. Wieland citation?, also complains about the wisecracks. He calls them albern (silly) and ekelhaft (disgusting). When A.W. Schlegel citation?, on the other hand, gets hold of Shakespeares texts, he is much more attentive to and respectful of the latters excesses in language. Schlegel is in debt to Herder citation?, who is one of the first in Germany to appreciate the poetry in Shakespeares works (their rhythm, melody and other more formal qualities) (cf. Larson (1989)). We cant carry out this comparison, because the works have not been properly cited. By using the rather odd term magical language, this article aims to carry on colloquial a German tradition of treating wordplay as Sprachmagie. Walter Benjamin, for instance, construes language as magical or self-endorsing citation?.  [4]  Critical language use, however, is more comparable to the use of wordplay and the discussion of wit in the Age of Enlightenment, and thus more generally to humour, including, for instance, the joke and the anecdote (whereas in relation to magical language use, wordplay should be regarded as akin to the riddle, the rebus and the mystery). Much literary theory may therefore have adopted these two ways of dealing with and understanding wordplay: it is treated as exceptionally poetic and almost magical precisely because it is untranslatable, or as something which can be used in a general critique of language in which this untranslatableness is used as an argument for the arbitrariness of the relationship between signifià © and signifiant .citation ?The words were not coined by the author of this paper. Wordplay as part of language criticism The work of the linguist Ferdinand de Saussure citation may be seen as a prism for the two understandings of wordplay throughout the twentieth century. On the one hand, there is the scholar Saussure, who later became famous for his hypothesis of the arbitrary relationship between signifià © and signifiant and for his statement that language only contains differences without positive terms. On the other hand, there is the other Saussure, who, besides his more official scholarship, occupies himself with anagrams in Latin texts (cf. Starobinski 1979). In his private scholarship Saussure considers the sign highly motivated, which stands in contrast to his thesis of the arbitrariness of the sign in his official scholarship. Saussures remarkable occupation with language alternates between an almost desperate confidence in language and a growing distrust of its epistemological value. The discussion in the last part of this article will be based on this distrust, orienting it toward Nietzsc he and Freud, since they represent two of the most predominant views on language and thus wordplay in several important literary theories of the twentieth century, not least Russian Formalism and deconstruction. Franz Fà ¼rst (1979) wrongly cited, according to APA norms mentions that wordplay changes character during the nineteenth century. First, the romantic age idealizes it, changing its characteristics. Wordplay is not only connected to wit, but also to in my free translation from Bernhardis Sprachlehre (1801-1803) citation the eternal consonance of the universe through its heterogeneous homogeneity.  [5]  The coherence between sound and meaning was therefore at first considered deeper than might be expected, but the coherence, as the future would show, also had another side displaying a quite different function of wordplay. Fà ¼rst explains: Aus einer à ¤hnlichen Bemà ¼hung um die Wiederherstellung der engen Wort-Ding-Beziehung, jedoch mit karikaturistischer Absicht, entstand eine neue Technik des Wortspiels, die von Brentano und ihm folgend von Heine und Nietzsche verwendet wurde. Diese Technik verzichtet auf das Urwort und begnà ¼gt sich mit der Wortentstellung, der Karikatur eines ehemals organisch-sinnvollen Wortes zur Bezeichnung einer entstellten Wirklichkeit. (1979: 49) We need a translation of this. In Fà ¼rsts view, from pointing out a deeper coherence, wordplay now stands at the service of a distorted reality. It becomes an example of the play of falseness and designates a disfigured reality, especially concerning epistemological questions. The connection with this deeper coherence is therefore eliminated from language and discarded. For example, wordplay and other rhetorical figures which build upon likeness, like the metaphor, are denigrated in Nietzsches work from 1873, On Truth and Lie in an Extra-Moral Sense citation , when he proclaims that the truth is only [a] mobile army of metaphors, metonyms, and anthropomorphisms in short, a sum of human relations which have been enhanced, transposed, and embellished poetically and rhetorically (1982: 46-47). Martin Stingelin points out that Nietzsches wordplay gewinnt (à ¢Ã¢â€š ¬Ã‚ ¦) seine reflexive Qualità ¤t gerade durch Entstellung (1988: 348) Translation, citation. Precisely because everything is rhetoric anyway, we must turn the sting of language against itself. In this connection, wordplay is the least convincing example of false resemblances made by language and can therefore participate reflectively and ironically in such an Enstellung (distortion). The failure to convince should indicate, and thereby ironically convince us, that there is something inherently wrong with language and the epistemological cognition it attends to for us. Besides Nietzsches critique, we also find Freuds general distrust of language in the beginning of the twentieth century. Most relevant to wordplay is his work The Joke and Its Relation to the Unconscious. Date, citation.With this as a starting point, it is possible to make some more general remarks about the fundamental importance of the relationship between wordplay and metaphor in the different ways in which wordplay is understood and used in twentieth-century literary theory. Freud believes that play on words is nothing but condensation without substitute-formation; condensation is still the overriding category. A tendency to parsimony predominates in all these techniques. Everything seems to be a matter of economy, as Hamlet says (Thrift, thrift, Horatio!) Speech marks (2003: 32). Freuds interest in wordplay therefore goes by way of the joke, which is primarily characterized by economization and condensation.  [6]  A substitution is omitted; in other words, wordplay is not a translation of something unconscious, but a translation which more precisely takes place in language. This is also one of the definitions that Walter Redfern arrives at (1997: 265). Redferns study of wordplay is without doubt the most comprehensive yet in a literary context, but the many metaphorical classifications for instance, ubiquity, equality, fissiparity, double-talk, intoxication (2000: 4) or bastard, a melting-pot, a hotchpotch, a potlatch, potluck (2000: 217) are char acteristic of the relationship between wordplay and metaphor. Wordplay therefore has to do with something fundamentally poetic in language, or as Roman Jakobson puts it, poetry is precisely characterized by being untranslatable: In poetry, verbal equations become a constructive principle of the text. Syntactic and morphological categories, roots, and affixes, phonemes and their components (distinctive features) in short, any constituents of the verbal code are confronted, juxtaposed, brought into contiguous relation according to the principle of similarity and contrast and carry their own autonomous signification. Phonemic similarity is sensed as semantic relationship. The pun, or to use a more erudite and perhaps more precise term paronomasia, reigns over poetic art, and whether its rule is absolute or limited, poetry by definition is untranslatable. (1987: 434) If wordplay may be characterized as a translation in language, metaphor may be considered a translation with language, and each time this inner translation or untranslatability of a pun or wordplay is translated, words for this translation are lacking. Arguably, this is exactly where metaphor helps, like a Band-Aid for a small wound. For this lack or deficit of words produces a poetic surplus which is precisely able to express itself in metaphors and figurative language in general. The latter is an attempt to explain the translation or translate it to something more comprehensible. Whereas the metaphor gives the sense of an effective blend between two semantic fields which together create a third one, wordplay gives a very different impression. The third place which the wordplay creates in its expression is not intellectually comprehensible, but rather inscribed in the form of its own manifestation, a distinctive blend of sound and sense. The incomprehensibleness is an argument for both of its general understandings, partly according to a view which considers language something which can reveal the nonsense of a truth (language criticism) and partly according to a certain kind of nonsensical truth, the idea that language contains m ore than we are aware of (magical language use). Consequently, it is not so odd that metaphor is useful for describing wordplay: metaphor creates a convergence between several semantic fields by covering up the differences between them and in so doing often makes poetry happen. Wordplay, on the other hand, fixes the difference in the mind, thus maintaining the convergence in its very expression. Take, for instance, the literary example of Shakespeares Sonnet CXXXII: THINE eyes I love, and they, as pitying me, Knowing thy heart torment me with disdain, Have put on black and loving mourners be, Looking with pretty ruth upon my pain. And truly not the morning sun of heaven Better becomes the grey cheeks of the east, Nor that full star that ushers in the even, Doth half that glory to the sober west, As those two mourning eyes become thy face: O! let it then as well beseem thy heart To mourn for me since mourning doth thee grace, And suit thy pity like in every part.   Ã‚  Ã‚  Ã‚  Then will I swear beauty herself is black,   Ã‚  Ã‚  Ã‚  And all they foul that thy complexion lack. The sonnet is replete with wordplay and puns, especially on the words I and eye, and morning and mourning no inverted commas here?, but also and perhaps less importantly on the words ruth and truth. Appropriately, the sonnet contains two instances of the word I, punningly mirroring the two eyes. But an expression and a metaphor like the grey cheeks of the east would simply not emerge without the existence of the pun between morning and mourning. The poem develops and invents a vocabulary and uses expressions which would simply not exist or appear without the puns and plays on words. It actually manages to connect blackness with beauty because of the pun between mourning and morning which also connects the sun with the full star and in this manner with the night. Hence, everything that the I in the sonnet lays eyes on is polluted by a look of mourning and pity. The connection mentioned above causes most scholars to describe wordplay as a potential metaphor; even Freud (especially read in the perspective of Jacques Lacan citation  [7]  ) indicates that we should understand wordplay this way. However, no one has shown that metaphor is a potential wordplay. The question must be whether the connection goes both ways or if wordplay simply is a more initial metaphor? In any case, following Lakoff and Johnsons now classic theory (1980), it is easy to suspect that so-called dead metaphors can be played on more easily than other words for example, the word leg, which is used in connection with chairs, tables and human beings, or words like root or rose, which function in countless contexts. The ambiguity is most severe in connection with some of the key examples provided by Lakoff and Johnson, such as our value-laden and metaphorical organization of space in up and down, in and out, and so forth. The reason for this is probably not that these e xpressions are metaphorical, but rather that they belong to the trite vocabulary which often activates wordplay makes it alert, as Redfern citation writes. In other words, a revitalizing process in language takes place between wordplay and metaphor. Wordplay is not more original than metaphor, nor is the reverse true, for that matter. Experience has shown that wordplay has a tendency to generate metaphors when we attempt describe what they exactly mean and that dead metaphors have a tendency to generate wordplay. Regarding the latter, the same applies to dead language in general, such as hackneyed proverbs, phrases and clichà ©s. Along with the dead metaphors, these expressions make up an un-sensed language which often activates wordplay. The more remarkable of these two relations is without doubt the first one, which I will therefore focus on. The relation between wordplay and metaphor outlined above corresponds with the one that Maureen Quilligan (1992) identifies between wordplay and allegory. Below, we will examine Quilligans understanding of their connection. Wordplay and allegory Quilligan tries to redefine allegory as a genre in which wordplay plays a central part due to its ambiguousness, or as Quilligan writes, [a] sensitivity to the polysemy in words is the basic component of the genre of allegory (1992: 33). Quilligan sees wordplay as initiating the unfolding of the relationship of the text to itself. The text comments on itself, not discursively, but narratively. In this way an author does the same thing with allegory as the literary critic, but the difference is that the author makes commentary on that is, enacts an allegoresis of his own text, which is due to the fact that language is self-reflexive. But this self-reflexivity is only brought about through the reader, who therefore constantly plays an important role in Quilligans reading and re-evaluation of allegory. Self-reflexivity is, however, potentially inscribed in the text through certain traces, especially through polysemy, which expresses itself on the most fundamental literal level specif ically, in the sounds of the words and it is in this respect that wordplay enters the picture alongside allegory. Quilligan uses Quintilian to differentiate between allegory and allegoresis. Allegoresis is literary interpretation or critique of a text, and it was this concept that Quintilian was referring to when he wrote that allegory means one thing at the linguistic level and another at the semantic level; in other words, as a figure, allegory could retain a separation between several semantic levels for a long time for example, between a literal and a figurative level. However, the other which the word allegory points towards with its allos is not someone floating somewhere above the text, but the possibility of an otherness, a polysemy, says Quilligan, on the page and in the text. The allegory designates the fact that language can mean numerous things at once. This very redefinition causes Quilligan to turn towards wordplay. Besides, Quilligan wants to escape from a vertical understanding of allegory such as it has been inherited from Dante, who organized his Divine Comedy according to the Bible, which he believed had four layers of meaning. Quilligan suggests that allegory works horizontally, so that the meaning is increased serially by connecting the verbal surface before moving to another level for example, beyond or above the literal level. And this other level which she refers to has to be located in the reader, who will gradually become aware of the way he or she creates the meaning of the text. Out of this awareness comes a consciousness, not just of how the text is read, but also of the human response to the narrative. Self-reflexivity occurs, and, finally, out of this a relation is established to the other (allos) towards which the allegory leads its reader through the allegoresis. This sensation of the real meaning can be called sacred. Quilligan aims to grasp allegory in its pure form before it becomes allegoresis. Through her readings, she tries to identify a more undetermined conception of allegory on a linguistic level before it gets determined by and in the reader. Quilligan could have used Quintilians definition of allegory as a continued metaphor (III, 2001, 8:6: 44) to establish a relation between allegory, metaphor and wordplay. In my view she thus misses something essential in the contiguous relationship between wordplay, allegory and allegoresis, and this is the making of metaphors. The relation between wordplay and metaphor constitutes a more intimate bond than that between wordplay and allegory, or, as James Brown puts it: The pun is the first step away from the transparent word, the first step towards the achievement of symbolic metaphor (1956:18). But this does not mean that wordplay is some sort of metaphor, as Brown seems to suggest. More accurately, it would be reasonable to suggest that wordplay gives rise to creative language usage, including metaphors and figurative language use in general. This very use is an attempt to translate the relative untranslatability of wordplay, and thereby to satisfy a natural human desire for understanding. Russian formalism vs. deconstruction By treating the text as described above, Quilligan can read several texts in a new and constructive manner inspired by the way that early literary works such as The Faerie Queene way of writing titles deal with language. But it is principally Quilligans starting point and to a lesser degree her treatment of the text that I aim to pinpoint with my focus on wordplay. This article does not claim that the twentieth century should only be understood in the light of wordplay, but rather that in some periods wordplay was used with very specific intentions, and that it offers an understanding of language which several literary theories benefit from. Wordplay stands out particularly in two twentieth-century literary theories namely, Russian formalism and literary deconstruction in the wake of Jacques Derrida citation but it is used in very different ways in these theories. In Russian formalism, wordplay involves a revitalization of language,  [8]  parallel to the concept of skaz,  [9]  which refers to an illusion of a kind of orality or even realism in literary language. In contrast, in deconstruction, wordplay is often tied to writings influence on language in general to a grammatology, to borrow Derridas term. From a deconstructive perspective, wordplay deals with the inadvertent or unintended in the intended (cf. Gordon C.F. Bearn 1995a: 2), or with absence in presence; the exact opposite is true in Russian formalism, which deals with puns and wordplay as a form of oral presence in writing, likening this to a kind of absence. Here, as in other cases, wordplay is involved in a fundamental shift in perspective between a semiotic deficit and a semantic surplus in what may be called a constructive and deconstructive construction of meaning. An example of this problematic is a book by Howard Felperin citation problems with the symptomatic title Beyond Deconstruction. The Uses and Abuses of Literary Theory. In this book, Felperin differentiates between what he calls the enactment and counter-enactment of wordplay, emphasizing counter-enactment at the expense of enactment: If the figures of enactment, of speaking in effect in Shakespeares phrase, work cumulatively to integrate the jigsaw puzzle of language into concrete replica of the sensory world, the pun is precisely that piece of language which will fit into several positions in the puzzle and thereby confound attempts to reconstruct the puzzle into a map or picture with any unique or privileged reliability or fidelity of reference. Whereas metaphor and onamatopeia attempt to bridge the precipitate fissures between signs and their meaning, paronomasia [or wordplay; Felperin does not make a distinction] effectively destabilizes further whatever conventional stability the relation between sign and meaning may be thought to possess. (1985: 185) (My addition) In Felperins view, wordplay turns our understanding of things upside down in respect to both language in general and certain overall views of life and so forth. This is the reason why wordplay has been disliked for so many years. Felperin analyses Shakespeare and finds that wordplay is at the disposal of language in various ways in Shakespeares work, precisely in the form of a counter-enactment. However, what he seems to forget is that not only does wordplay oppose similarities, but it also conveys likeness for instance, in the wordplay between eye and I, which may underlie a much deeper understanding of the sonnets and of subjectivity in Shakespeares works in general (cf. Fineman 1988). Arguing against the theory of enactment, Felperin criticizes, among other things, Russian formalism as a theory founded on metaphor (which from Felperins deconstructive perspective is the wrong foundation when it comes to an ontology of language): The Russian formalists, for example, like the Elizabethans, see language as aboriginally poetic, and similarly identify its performative potential in the storehouse of metaphor that lies buried within it (1985: 180). Only Shakespeare escapes this sort of criticism, which appears typical of the period and untenable. Metaphor almost seems like a dark, anthropomorphic enemy in such a deconstructive point of view. Furthermore, Felperin of course makes considerable efforts to define wordplay as a matter

The Ulu Burun Shipwreck: Underwater Archaeology at its Finest Essay

Archaeology is a continuously evolving field where there is a constant stream of new branches and excavation methods. Due to the influx of new technologies and innovations in recent decades, archaeologists have been able to excavate previously inaccessible areas. For example, new diving equipment and tools such as proton magnetometers, side-scan sonar, sub-bottom profiler, and miniature submarines have allowed archaeologists to dive into the deep depths of the ocean. As a result, the branch of underwater archaeology was created to search for shipwrecks and other artifacts on the ocean floor. Underwater archaeology’s role has increased in recent years as it allows archaeologists to more accurately interpret the past by supplementing information gained through traditional land excavations. A prime example of the possible contributions of underwater archaeology is the Ulu Burun shipwreck. The Ulu Burun shipwreck is the remains of a Late Bronze Age (~1600 – 1050 BCE) trading vessel dated to about 1300 BCE. The shipwreck was discovered in 1982 off the coast of Ulu Burun, near the modern city of Kas, Turkey. This fifty-foot long vessel was resting at the bottom of the Mediterranean Sea at a depth of approximately 150 feet. Eleven sets of excavations were conducted from 1984 to 1994 in order to deliver the artifacts to the surface for analysis. From this wreck site, archaeologists now have a more detailed and precise understanding about the trade and distribution of commodities in the Late Bronze Age. With very little textual information available from this time period, archaeologists knew very little about the items that were traded, cultures that traded with each other, and the trade routes. The Ulu Burun shipwrecks acts as a time... ...e Late Bronze Age are presented in underwater archaeology. As a result, there should be a greater push for archaeologists to explore more of the ocean in order to learn about the past. Works Cited Bass, George F. "A Bronze Age Shipwreck at Ulu Burun (Kaş): 1984 Campaign." JSTOR. American Journal of Archaeology. Web. 20 May 2012. . Bass, George F. "Oldest Shipwreck Reveals the Splendors of the Bronze Age." National Geographic 1987. Print. Bowens, Amanda. Underwater Archaeology: The NAS Guide to Principles and Practice. Malden, MA: Blackwell Pub., 2009. Print. Gates, Charles. Ancient Cities: The Archaeology of Urban Life in the Ancient Near East and Egypt, Greece, and Rome. London: Routledge, 2003. Print. Renfrew, Colin, and Paul Bahn. Archaeology: Theory Methods and Practice. London: Thames & Hudson, 1996. Print.

How do to Frames on Web Sites :: Essays Papers

How do to Frames on Web Sites Dividing a web page into frames is quite simple. Frames organize web pages by dividing them into rows or columns. The basic concept of frames is that each frame is a regular, complete html document. That means more than on one page is viewed in one single screen. This allows the viewers to stay one page other than having to keep on going to new pages. If a person wanted to divide a page into 2 side by side frames, he/she should put one complete html document in the left frame and another complete html document in the right frame. In order to make this happen, making an additional html document is needed. This third html document contains the *FRAME* tags that specify what goes where. That is actually its only function. The two tags used are the *FRAMESET* and the *FRAME* tags. A *FRAMESET* tag is a container tag, and a *FRAME* tag is not. For those who don't know what that means, a container tag has an opening *TAG* and a closing */TAG*. The *FRAME* tag specifies the html documents and whether the frame should have a border or a scrollbar for each html document. The *FRAMESET* tag does all the dividing. It specifies a few things regarding how to divide them up. (Note: If using web page providers such as angelfire and geocities, make sure the page that the frames code is going on is set for advanced html.) The most popular way frames are organized is by using two columns. One is simply being used for the menu of the web site, and the other being used as the main page to view a specific page within the web site. The examples used will include how to create frames showing the division of the page into two columns and also showing the division of the page into two rows. First of all, name the three html documents index.html, the page used for dividing it into frames; side1.html, the left column of the page used for the menu; and main.html, the page for viewing a specific page within the web site. Make sure the following html code is used in the index.html page: *FRAMESET cols="100,*†* *FRAME src=†side1.html†* *FRAME src=†main.html†* */FRAMESET*. The * simply means the space that is left over on the web page.

Global world challenges for muslim

Globalization has a big influence to Muslim populations and it brings huge impacts to the world in every single aspect. Plus, global economy is one of the greatest things happened directly proportional to the rise of globalization. The concept of globalization brings the culture of being competitive among people and surely Muslims are Included. Countries around the world compete with each other In order to gain the superpower as the top global nations.Though America Is believed to be eager in the near future, but still its influence on the global economy will probably make them to remain strong. This can be seen through the efforts made by the United States nation showing their ability to resolve global crises and their soft power in the field of economy (New Straits Times, 2012). In that matter, they will be able to fight against Incoming competitors to surpass them so that they will remain being the first among equal. However, for Muslims communities,TLS phenomenon has become a cha llenge for them as the chances in dominating the global economic sector still far way.As Muslims have lesser chances to be as one of the top rank countries, they tend to follow and adapt what have been posed by the Western. Instead of creating an innovative ideas and great productivity, these issues will create an unhealthy culture among Muslims communities where they will belief behind In economic- based sector and thus, becoming passive communities. In short, less attention given to Muslims has actually become a minor obstacle for this population to move forward towards success.In addition to that, most Muslims who are living in underdeveloped entries are facing a big problem of dominating the world economics even to get involved the global economic sectors is another issue. As a result to fewer chances provided for Muslims in this sector, this will only reduce or limit the Muslims' achievement towards the success of this sector. Surely, Muslims will not be able to show the world their talents In organizing this economic field so that to gain others' certainty about their own ablest that the world has misinterpreted for every now and then.Likewise, the world will see Muslims as weak, fragile and useless communities living together in a small alienated population. To add this, Hannah, (n. D) also comes out with a smart argumentation saying that human resources act as path to the development of Muslim communities. This however explains the critical element, human resources need attention from Muslims community If they aspire to be significant In the global economic. In other words, the economic growth will likely be depended on the human productivity values itself, which need to be developed and strengthened due to recent global competition.Another element which also becomes a great challenge for Muslim populations in the immediate future is education. Education has becomes great indicator to measure the development of certain countries and communities, since education shapes the future of a country whether to be success or not. The world perceives changed easily through great education and knowledge. The problem in education arises when Muslims are not given the same and equal chance to seek knowledge like the Western people. People in Western country may have big opportunity in seeking knowledge as they own most of the great universities in the world.Warren Buffet, the intelligent investor, has shown the world how a brilliant guy survives to come the most successful person in the world. (Kenton, 2014) The excellence in academic does contribute much in constructing the strategies for Buffet to become a Billionaire today. Meanwhile, that opportunity does not happened in the same way for Muslim communities. As they have been isolated within a big community when they migrate to a Western country, they are not being given same privileges in education as well.The challenges faced by Muslims to further their studies become harder when there a re only limited chances in education provided for Muslim populations. This forever has a very much dependency with the aspect of Muslims' social background. To be cleared, most Muslim countries all around the world suffer the issue of poverty. Not only being the subject of poverty, Muslims are also subjected to discrimination and prejudices for they have always be seen as unimportant to become knowledgeable even to seek knowledge.All in all, Muslims who do afford to pay the high amount of educational fees will choose not to further their study to reduce their burden of having to pay expensive educational fees. This will result in their in their interest towards education, where they will be no longer interested to seek knowledge as they have been dropped out due to incomplete fees payment, as well as the lacking of formal education. Even though this case is quite common among Muslim countries, yet it also attacks the Western as well.For example, being a rich and well developed count ry like America has never stopped this country to urge their students with expensive educational fees. This will cause the school drop-outs to find other alternatives as a mean of continuing their life(Reemerged, n. D). In short, education plays as an important element which triggers one's well life being, thus the limitations in education among Muslim populations has become a prominent barrier for them to move forward. The problem of getting an education does not stop there. This is because, even Muslim communities have their own restrictions in seeking knowledge in some countries.This is what happens in Saudi Arabia in which the women have not been only restricted to seek knowledge, yet they are also not allowed to drive and authoritative the permission from their male guardians(â€Å"Saudi Arabia†, 2013). In other words, restriction to gain knowledge is also considered as one of the barriers happened within the Muslim communities that may lead to the declination of social development among populations. To have a great country also means to acquire a great society. Every culture and society in the world today is facing many complex moral and social challenges.The major issue in developing social values in the Muslim communities is the influences of social media. The development of human behavior begins at the early age of children. Being in rapid growth stage has however asses teenagers and children to Just follow blindly what they may perceive as true without having any detailed experimentation to it. This increases their chances to be and others. All in all, these can be seen through their peculiar attitudes as well as dressing style. Feller highlights the rise of pornographic elements in children's clothing in United States leads to further moral decline (Feeler, 2013).This culture is unhealthy because it promotes the unethical manners in dressing thus encourages teenagers to dress in that way. Len other words, minor factor sometimes can also be ra cial to a problem whether it helps to reduce the problem or to boost the problem causing it to be more serious. With no doubt, pornographic issue in dressing style has actualities the sub or minor contributor to the larger problem which are teenage pregnancy and baby dumping. This sounds shocking but it does happen. In Malaysia, for example, a Muslim country, the case of unwed teen pregnancy has reached to the critical stage (Shah, 2014) at this recent day.This issue is closely related to the moral declination where it is initiated by the improper education and guidance from parents. The statistic of four consequent years' research shows that more than one thousand unwed teen pregnancies have occurred in Malaysia, starting from 2010 to 2013. This indicates the huge number and most unpredictable statistic in Malaysia involving the under-age teenagers. According to Alicia Shah (2014), as cited in Mad Hussy, the total number of unwed teen pregnancies for two year between 2011 and 2012 is 8405 Another challenge which has always become a nightmare for the Muslims is ‘Claustrophobia'.It is understandable that challenges towards Muslims do not only occur in the field of economy, education and social but also in a way Muslims receive feedbacks from the people all over the world. To be cleared, Claustrophobia refers to a form of racism being labeled to Muslims (Marci, 2004). Without realizing, the voice of anti-Muslim has been rapidly spread to global world, especially in the Western country. Muslims have been viewed as terrorists in the eyes of Western people.Head (2013) agrees that, Western people have always misinterpreted Muslims as a symbol of violence besides of their intractability to make any changes whenever they have been asked to. Even though, it is not the actual guru that reflect the true Islam yet Muslims have suffered this for quite long time. According to Harmony, there are some misunderstandings of people's views, failure to differentiate between true Islam and extremism which later becomes the root of Claustrophobia(Harmony, 2014). Claustrophobia doesn't exist itself but it has been shaped by people's perspective.For example, the Western who are being too judgmental towards Muslims always reflects any bad deeds done by Muslims as a mean to describe Islam as a whole. Later, they conclude that Islamic teachings as a form of terrorism. In other word, Westerners bad perception towards Muslims can be reduced once they understand and open ways for Muslims to explain what Islam is all about. Plus, inabilities of Muslim communities themselves to give the correct picture of Islam also boost Claustrophobia. This is again used by teethe radical Islamic terrors to describe Islam as a whole.Likewise, Claustrophobia affects the entire world of Islamic community. The huge impact can be seen in Muslim territory after the official term of Claustrophobia has been claimed, declared and well spread to the whole Western countries. One example can be seen through the tragedy of 9/1 1 here Muslims have been blamed for that tragedy as well as the bombing of the world trade centre building. This lead to the establishment of many organizations Western land (â€Å"The year in hate and extremism†, 2014). The Claustrophobia has been portrays how social media gather all blames towards Muslims at any global issue of criminals.Moreover, the treatments Muslim at the West Country get are also dreadful to relief in that critical moment. Muslims have been pictured as bad, immoral, cruel and deviated from society. At the meantime, the world will not welcome Muslim populations even they keep increasing number every now and then. N short, this situation will spread the feeling of hatred on Muslim populations worldwide thus preventing Muslims to develop well (â€Å"Claustrophobia ‘explosion' in I-J†, 2002) After all, Muslims need some strategies to enhance their quality of life in the global world.As in the field of eco nomics, Muslims should be able to convince the world of their capabilities in economic-based sector. One best example to support this idea is that, Muslims should be more competitive with the outside world. This perhaps can be portrayed through the high-quality products of local Muslim populations being exported all over the world. As a result to this, the world especially the Western will at least start to rethink of their bad perceptions given to Muslim communities. Besides, Muslim leaders should make ways for Muslims to be among the global economic competitors.So that the respect and chances will help to build up and develop the whole country. This sector closely related to the achievement on the education and academic sector, where the people have to be educated to keep on producing the great, innovative and productive products and works in the global world. As for the education, the restriction is no longer relevant for Muslim immunities, since people are born to be developed w ith the knowledge they have. Plus, the restriction to gain education between genders should be vanished thus portraying men as being superior in all aspects of life than the women should be stopped.This can be proven throughout several great of women in today's world. Morocco can be considered as one among the other countries which realizes the importance of women's contribution in education for the country. To support this, Morocco does encourage its women to become the religious leaders to guide the society through the service of personal counseling. In short, with this great alternative will actually acts as a medium to provide Muslims with a better chance of being educated thus to prepare living in a world of high technology (Sultan, 2012).Muslim country has been figured as poor country among countries all over the world. So, in order to improve the level of current development of Muslim country, Muslims themselves need to strengthen the human resources that may indicate how str ong they are to survive in global power economically. Teenage must be observed by their parents or guardians at the most of their activities. Teenagers with high exposure to immoral and unhealthy activities may have a higher tendency to get involved with the social problems.